The Dubai Sweets and Snacks Exhibition in Dubai, UAE, is hosted by Cologne Exhibition Company of Germany and Dubai World Trade Center.It has an excellent exhibition effect and appeal. It is a professional forum for sweets and snack food suppliers and consumers from all over the world. The exhibition is large in scale, strong in publicity, and has great international influence. Confectionery and snack food processing machinery exhibitions were held at the same time. The two exhibitions echoed each other and exerted great synergy effects. As a leading exhibition in the industry, this exhibition is a barometer reflecting the development trend of the sweets, snacks, ice cream and snack food markets in the Gulf region. As a relatively successful sub-exhibition of the Cologne Candy Fair in Germany, it points to a huge market with one billion people and one of the regions with the highest GDP in the world. Participating in this exhibition can more directly understand the development of products in the UAE and the world and the specific needs of the market.It is conducive to improving the technical content of products, adjusting and improving the structure of products, laying a foundation for the production of high-quality products, and also for improving exports and ensuring exports Give directions normally. It is one of the most famous and influential sweets and snack food exhibitions in the world. It has become the most important exhibition for professional manufacturers to explore the Middle East market, especially the Dubai market, master professional information, understand current international market trends, master the latest technology and sign order contracts.

Dubai is the second largest emirate of the UAE, with an area of 3885 square kilometers, accounting for about 5% of the country's total area, and a population of 1.4 million (2004), accounting for about 30% of the total population. The foreign population of Dubai comes from 202 countries and regions. Dubai is located in the combination of Europe, Asia, and Africa. It has a very important strategic and commercial position, covering a vast market with a consumer population of 1.5 billion. The Emirate of Dubai is the financial, economic, and trade center of the UAE, as well as the commercial and tourist center of the entire Middle East. It is known as the “Hong Kong” of the Middle East. Concentrating about 70% of the UAE's non-oil trade, it is also called the "trade capital". According to the AT Kearney Global Retail Development Index report, major emerging markets including the Gulf countries, North Africa, and India are hailed as the “window of opportunity” for the food and beverage industry. In the past 2 years, when developed countries are experiencing economic depression , During the severe winter when sales were declining, these emerging countries bucked the trend and maintained sustained economic growth. Among them, 8 countries ranked in the top 20 in the retail industry development index. Among them, the UAE showed the most significant leaping growth. From No. 20 to No. 4. The Middle East countries rely on imports for 90% of food, which presents huge business opportunities for exporters or manufacturers of food, packaging and food processing machinery.